Celebrating its 50th anniversary, the 2017 LOTTE Group brochure features a wide range of businesses in the food, retail, chemical and more industries. The brochure introduces our vision for the “Lifetime Value Creator," which provides the highest possible value of the LOTTE brand throughout the customer life cycle. We created the infographics and escalated design element to communicate effective data and help readers better understand 60+ affiliates and the 50-year growth history of LOTTE. Through our photos created in various parts in the world, we are showcasing the emotional and authentic image of LOTTE brand’s happy customers. Produced in four languages, the book is used as marketing tool in over 30 countries around the world.